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What is Real Money Transactions (RMT)

Handbook of Research on Practices and Outcomes in Virtual Worlds and Environments
Non-subscription purchases of goods or services related to a virtual world. These include things such as cosmetic upgrades to avatars, special virtual items, or specific account maintenance services (for example, changing an avatar’s name).
Published in Chapter:
Commerce Models in Virtual Worlds and Environments
Roderick M. Riensche (Pacific Northwest National Laboratory, USA) and Andrew J. Cowell (Pacific Northwest National Laboratory, USA)
DOI: 10.4018/978-1-60960-762-3.ch040
Abstract
Operators of popular virtual worlds, online games, and other environments employ a number of models to engage in commerce with users and to facilitate user-to-user commerce. Subscriptions, direct user-to-user transactions, advertising, and sales of premium content are just a few examples. These virtual economies exist alongside and within traditional local and global economies, introducing dynamics related to regulations and currency valuations. Within an active virtual worlds market, content and service providers continually look for more effective ways to derive revenue from their virtual properties, while researchers explore the potential of virtual worlds as experimental environments. For both proprietors and researchers, the implications of commerce models are important considerations when defining business or research strategies.
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