What is Qualitative Method

This chapter discusses various methods and approaches to data collection under the qualitative methodology framework, noting that these methods provide rigour and depth understanding in an inquiry. Though the chapter touches on traditional qualitative methods such as the interview and observations, it focused more on examining alternative and non-traditional qualitative methods in data collection, such as the bricolage and distance researching. The chapter further identified other strategies such as sampling, triangulation and ethical considerations that may be relevant to a qualitative study. The chapter helps the reader to reach a broad-based understanding as to the location of qualitative research and the methodological demands necessary to apprehend complex social worlds of studied participants.