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What is Purposive Sampling

Chapter 12
Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations
A sampling method in which the researchers select the participants of a study using their own expert knowledge of the population from which the study participants are being chosen.
Published in Chapter:
The Effects of Gamification on Nurse Work Motivation
Jaana-Maija Koivisto (Häme University of Applied Sciences, Finland), Elina Haavisto (Tampere University, Finland), Antti J. Kaipia (Pirkanmaa Hospital District, Finland), Ira H. Saarinen (Etelä-Pohjanmaa District Hospital, Finland), and Jari Multisilta (Satakunta University of Applied Sciences, Finland)
Copyright: © 2022 |Pages: 15
DOI: 10.4018/978-1-7998-9223-6.ch012
Abstract
A current concern in the medical field is that nurses leave their careers due to low work motivation. Intrinsic motivation is a key factor that influences satisfaction in the workplace. This study aimed to develop a gamification intervention for implementation in a hospital setting and evaluate its effects on nurses' work motivation. It was hypothesized that nurses' work motivation would improve by the end of the intervention. The study was conducted in a surgical ward at a hospital in Finland. The design was descriptive and quasi-experimental. The study found that continuous feedback from gamification interventions influenced nurses' work motivation. The gamified group offered more positive feedback than the non-gamified group. These findings add to our understanding of the effects of gamification interventions on nurses' work motivation in hospital settings. However, more research is needed to demonstrate the potential of gamification to increase the retention of much-needed human resources.
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Chapter 4
E-Learning Critical Success Factors Impacts on Learner Satisfaction and Outcomes
It is a non-probability sampling technique in which “components chosen for the sample are picked based on the researcher's judgement.”
Published in Chapter: E-Learning Critical Success Factors Impacts on Learner Satisfaction and Outcomes; From: Handbook of Research on Digital Transformation Management and Tools
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Chapter 11
To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds
Purposive sampling refers to a group of non-probability sampling techniques in which units are selected because they have characteristics that you need in your sample.
Published in Chapter: To Examine the Influence of Digital Marketing and Celebrity Endorsement on Consumer Purchase Intention of Mutual Funds; From: Multidisciplinary Approach to Information Technology in Library and Information Science
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Chapter 18
The Effects of New Characters on the Narrative Structure in Film Sequels: The Case of the Blade Runner Movies
A non-probability sampling technique used in social science research. It involves the researcher purposively selecting elements (such as people, organizations, or documents) that are expected to provide maximum information related to the research problem being studied. In some cases, the sample is selected based on knowledge about the characteristics of the universe and according to the purpose of the research. In purposive sampling, the researcher chooses a subgroup as a sample that he thinks represents the universe and is a typical example of the universe. It is especially used when the sampling frame is not certain, and the researcher is knowledgeable about the universe.
Published in Chapter: The Effects of New Characters on the Narrative Structure in Film Sequels: The Case of the Blade Runner Movies; From: Examinations and Analysis of Sequels and Serials in the Film Industry
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