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What is Pull Motivations

Chapter 15
Handbook of Research on Cultural Heritage and Its Impact on Territory Innovation and Development
These concern the pulling factors of a destination, whose features and qualities attract or seduce someone to go there. As such, if someone is looking for moments of relaxation, s/he can enjoy the beautiful landscape of a rural destination.
Published in Chapter:
Sense and Sensibility in Housing Tourism: Uncovering Patterns of Behavior
José Braga (Polytechnic Institute of Tomar, Portugal) and Oscar Silva (Polytechnic Higher Institute of Gaya, Portugal)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-6701-2.ch015
Abstract
This text aims to discuss the motivations of housing tourism (TH) guests and the strategies used by hosts to meet their specific needs. The methodology used in data collection and analysis was classic grounded theory (CGT). The data were collected through 53 interviews undertaken with owners of HT units in Portugal. This chapter argues that HT customers are divided mainly into two types: ‘sensitive' and ‘insensitive' guests. The sensitive guest has cultural concerns, favours the role of the host in valuing the accommodation, and identifies with the values conveyed by the house. Likewise, he is aware of the differentiation of this category in relation to mass accommodation when he books it. The guest who is insensitive to the hospitality exploration modality (HEM) requires the formalisation of the accommodation option, prefers autonomy over customisation, and demands facilities typical of mass tourism (as they are incompatible with the functionality of the house).
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