What is Public Relations

Public Relations (PR) recognises, builds and maintains reciprocally beneficial relationships between the organisation and various relevant stakeholders. PR is communication through which the organisation promotes itself as a whole, enabling adjusting, modifying or maintaining the business environment for the purpose of attaining corporate goals.

Public Relations (PR) is a strategic communication discipline focused on managing and maintaining mutually beneficial relationships between an organisation and its various publics. PR professionals engage in activities such as media relations, crisis communication, event management and stakeholder engagement to shape and maintain a positive public perception of the organisation.

a field focuses on maintaining reputation for businesses, non-profit organizations or high-profile people through a planned process communication.

The set of information activities, systematically coordinated, related to the exchange of information between an individual, organization (public or private), or a non-governmental organization and its public.

The practice of cultivating public sentiment about a product, person, or idea.

This is the management function that helps to establish and maintain mutually beneficial relationships, goodwill, understanding, acceptance, agreement and cooperation between groups, organisations, and their various internal and external publics. In this study, public relations refer to those activities carried out by information units in support of universities’ organisation and goals.

A strategic management function aiming to establish mutual communication between an institution and its target groups.

It is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Public relations (PR) are the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. Public relations specialists establish and maintain relationships with an organization's target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing press releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organization's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management. Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.

Public relations, as a management function, is responsible for ensuring the communication between the institution and its target audience.

Strategic communication process that builds mutually beneficial relationships between organizations and their publics.

It is a tool that organizations use to spread corporate information from themselves to the public.

Set of practices and precepts that are used to promote a positive public image by an organisation, with a focus on the relationship with its public.

The coordinated series of activities that are carried out by the company in order to win the support of the public.

Public relations is the professional approach of managing the communication circle between an organization and its publics.

Beyond the classical function of public relations, which builds mutually beneficial relationships between organizations and their publics, it influences societies and cultures intentionally or unintentionally with a great extent of tools.

Strategic communication management which is carried out mainly in line with corporate objectives.

A management function within organisations, responsible for managing relationships between the organisation and the publics in its societal context.