What is Prosumer/ Pro-Consumer

Digital culture is a concept that has gained attention due to the effectiveness of new communication technologies and new media in daily and social life. The structural link between digital culture and new communication technologies necessitates the transformation of concepts such as production and consumption and/or re-evaluation with additional expressions. Within the scope of this study, which focuses on the role of new communication technologies in digital culture, the dimensions of production and consumption are evaluated. According to the literature review carried out within the scope of the study, production and consumption processes can occur together in digital culture. At this point, users who are producers-consumers can also be producers of the content they consume by using the possibilities and features of new communication technologies in digital culture. The fact that production and consumption forms in new media environments directly or indirectly serve the capitalist order is another important piece of information reached within the scope of the study.