Marketing and promoting heritage sites which include cultural, historical, military, dark-heritage, industrial, mining, spiritual of ancient, medieval Mughal, and colonial period for education, research, and tourism purposes.
Published in Chapter:
Challenges for Innovative Transformation in Heritage Tourism Development in India and Pakistan
Copyright: © 2019
|Pages: 28
DOI: 10.4018/978-1-5225-6283-2.ch006
Abstract
In the 21st century, tourism has become a popular economic development strategy adopted by developing countries. Among various facets of tourism, heritage tourism has been observed as the economically and commercially most viable option. Since countries with limited investment resources could invite foreign tourists to enjoy their heritage culture, history, arts, and music. However, heritage tourism in India and Pakistan has been observed as the neglected domain. The reasons for ignoring heritage tourism in India and Pakistan will be analyzed in this chapter with the purpose to identify challenges to preserve, conserve, develop, and promote built heritage tourism. Innovative transformation is suggested as the approach to develop, rejuvenate, and transform the tangible and intangible heritage tourism in India and Pakistan for reuse, social and economic prosperity of locals living around heritage sites, as well as to provide transformational experience to visitors.