What is Programmatic Advertising

In this chapter, the authors explore the exceptional achievements and cutting-edge tactics implemented by major industry players, specifically Dominos, Nike, and Coca-Cola, within the domain of advanced technology-enhanced marketing. The authors shed light on Dominos' dom assistant and voice ordering system, emphasizing how voice and conversational technologies have redefined the way customers interact with the brand. Examining Nike's pioneering personalized design campaign, the authors uncover the distinct technological approaches used to provide bespoke and captivating experiences for their audience. Additionally, the chapter narrates the captivating story of artificial intelligence vending machine, illustrating how the integration of voice and conversational techniques elevated the brand's marketing endeavors. Through these case studies, readers will gain insights into the versatile applications of innovative technologies in marketing, showcasing a transformative shift in how brands engage with consumers.