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What is Privacy risk

Protecting User Privacy in Web Search Utilization
Privacy risk measures the likelihood of a privacy breach or the potential harm that can result from a breach. It can be evaluated using metrics such as expected loss or probability of data breach.
Published in Chapter:
Web Search Privacy Evaluation Metrics
Rafi Ullah Khan (The University of Agriculture, Peshawar, Pakistan), Mohib Ullah (The University of Agriculture, Peshawar, Pakistan), and Bushra Shafi (The University of Agriculture, Peshawar, Pakistan)
Copyright: © 2023 |Pages: 17
DOI: 10.4018/978-1-6684-6914-9.ch003
Abstract
Privacy quantification methods are used to quantify the knowledge the adverse search engine has obtained with and without privacy protection mechanisms. Thus, these methods calculate privacy exposure. Private web search techniques are based on many methods (e.g., proxy service, query modification, query exchange, and others). This variety of techniques prompted the researchers to evaluate their work differently. This section introduces the metrics used to evaluate user privacy (protection). Moreover, this section also introduces the metrics used to evaluate the performance of privacy attacks and theoretical evaluation approaches.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Effect of Perceived Risk on E-Commerce Acceptance: State of the Art and Future Research Directions
Potential loss of control over personal information, Such as when information about you is used without your knowledge or permission.
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Third Party Internet Seals: Reviewing the Effects on Online Consumer Trust
The risk that information about online consumers collected for commercial purposes is not treated in a fair and responsible manner.
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