What is Principal Investigator

Clinical research trials are an important part of establishing evidence-based practice in the U.S. healthcare industry. The purpose of this chapter is to review how the recruitment of minority populations can be improved by creating a strategic shift toward community-based recruitment. The problem of insufficient minority recruitment is defined and contributing factors are reviewed. The relevancy of Lewin's change theory is explained from a staff and organizational perspective. Specific community-based change and leadership strategies that can be applied to clinical research organizations to create a strategic shift to increase minority recruitment are evaluated. Through making minority recruitment a strategic priority, staff and organizations can work with communities to resolve a salient issue in the U.S. healthcare industry.