What is Phenomenon of Interest

The selection and match of topic/issue and method are crucial components of the research design process. The event study method requires a particular type of event that is studied, so selecting the appropriate topic is important. Not all topics are immediately amenable to inclusion use in an event study. The author looks at the types of topics that are a ‘natural fit' and also how other topics can broadly be investigated with a slight change of the topic to make them amendable to the method. At the end of the chapter, readers are guided step-by-step in selecting an appropriate topic and development of the issue so that, most times, they can use an event study project as part of the investigation.