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What is Personalisation

Handbook of Research on Mobile Multimedia, Second Edition
The adaptation of services to fit the needs and preferences of a user or a group of users.
Published in Chapter:
Mobile Multimedia Collaborative Services
Do Van Thanh (Norwegian University of Science and Technology & Telenor, Norway), Ivar Jørstad (Ubisafe AS, Norway), and Schahram Dustdar (Vienna University of Technology, Austria)
Copyright: © 2009 |Pages: 15
DOI: 10.4018/978-1-60566-046-2.ch064
Abstract
Mobile communication and Web technologies have paved the way for mobile multimedia collaborative services that allows people, team and organisation to collaborate in dynamic, flexible and efficient manner. Indeed, it should be possible to establish and terminate collaborative services with any partner anytime at anywhere on any network and any device. While severe requirements are imposed on collaborative services, their development and deployment should be simple and less time-consuming. The design, implementation, deployment and operation of collaborative services meet challenging issues that need to be resolved. The chapter starts with a study of collaboration and the different collaboration forms. An overview of existing collaborative services will be given. A generic model of mobile collaborative services is explained together with the basic collaborative services. A service oriented architecture platform supporting mobile multimedia collaborative services is described. To illustrate the development of mobile multimedia collaborative service, an example is given.
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Adaptive Municipal Electronic Forms
Content is offered in a personalized way by a website to individuals or groups of persons, based on profiles, demographic data and/or previous transactions.
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Artificial Intelligence in Relational Marketing Practice: CRM as a Loyalty Strategy
Consists of the option offered to the user to configure preferred products or brands according to their individual interests.
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Cyber-Ethnography: The Emerging Research Approach for 21st Century Research Investigation
A new approach to education which locates learner choice and learner need at the centre of all training and development.
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The Open University of Catalonia as a Virtual University
Aiding individual handling of each student’s educational needs.
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From Personalisation to Satisfaction: New Communication Strategies in Web Marketing
Consists of the option offered to the user to configure preferred products or brands according to their individual interests.
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Students' Experiences of Emotional Connection with Pedagogical Agents
The ability to choose or adapt a chatbot according to personal preferences.
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