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What is Perceived convenience

Chapter 76

Encyclopedia of E-Business Development and Management in the Global Economy

Is the extent the individual believes a mobile device will improve the simplicity of C2C e-commerce.

Published in Chapter:

C2C Mobile Commerce: Acceptance Factors

Lori N. K. Leonard (University of Tulsa, USA)

Source Title: Encyclopedia of E-Business Development and Management in the Global Economy

DOI: 10.4018/978-1-61520-611-7.ch076

Abstract

C2C e-commerce is being changed by the acceptance of mobile commerce devices. However, the extent of the use of mobile devices for C2C e-commerce is affected by many factors. A model of an individual’s intention to make use of mobile devices for C2C e-commerce is presented. That model includes usefulness, ease of use, convenience, trust, and security. Propositions are developed for future research endeavors.

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Chapter 96