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What is Perceived Attributes of the Innovation

Encyclopedia of Information Science and Technology, Third Edition
Are the positive or negative biases that decision makers perceive important when they make judgment to accept or reject the adoption of an innovation. These attributes (Set 1) may be real or imaginary. However, it is the perception of the presence of these attributes that matters. The general perceived attributes are the relative advantage, compatibility, complexity, trial-ability, and observe-ability. There is another set (the Set 2 positive or negative biases) that pertains to users, such as perceived usefulness or perceived ease of use.
Published in Chapter:
Reflexivity in the Resistance to Enterprise Resource Planning (ERP) Innovation
Francisco Cua (Academy of Unit Standards (Hong Kong) Limited, China)
Copyright: © 2015 |Pages: 12
DOI: 10.4018/978-1-4666-5888-2.ch280
Full Text Chapter Download: US $37.50 Add to Cart
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Business Case Analytics
Are the positive or negative biases that decision makers perceive important when they make judgment to accept or reject the adoption of an innovation. These attributes (Set 1) may be real or imaginary. Regardless, it is the perception of the presence of these attributes that matters. The general perceived attributes are the relative advantage, compatibility, complexity, trial-ability, and observe-ability. There is another set (the Set 2 positive or negative biases) that pertains to users, such as perceived usefulness or perceived ease of use.
Full Text Chapter Download: US $37.50 Add to Cart
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