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What is Perceived Advantage

Chapter 5
Rural Entrepreneurship and Innovation in the Digital Era
The perception of the positive consequences that are caused by the adoption of e-commerce for internationalization.
Published in Chapter:
SMEs Internationalization Through Electronic Commerce: Benefits, Disadvantages, and Barriers
Michael Cook (Charles Sturt University, Australia), Sophia Duan (RMIT University, Australia), and Branka Krivokapic-Skoko (Charles Sturt University, Australia)
Copyright: © 2021 |Pages: 23
DOI: 10.4018/978-1-7998-4942-1.ch005
Abstract
This study explores the benefits, disadvantages, and barriers for the internationalization of regional small and medium-sized enterprises (SMEs) through the adoption of electronic commerce (e-commerce). Interviews were conducted with directors of ten Australian regional SMEs for exploring their use of e-commerce in the internationalization process. This led to the identification and validation of benefits, disadvantages, and barriers for the internationalization of regional SMEs with the use of e-commerce. A better understanding of these benefits, disadvantages, and barriers would help e-commerce stakeholders develop appropriate strategies and policies for driving the adoption of e-commerce for the internationalization of regional SMEs.
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