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What is Para-Social Relationship

Chapter 6
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
An interpersonal relationship where by only those at one side of the relationship knows about the other. It is often used to define the fan psychology or the relationship that the fans have with their favourite star/celebrity whereby even though the star may not be aware about the presence of his individual followers.
Published in Chapter:
Bollywoodizing Cricket!: A Fascinating World of Global Sensibilities, Entertainment Revolution, Cultural Representation, and Economic Stunts
Sony Jalarajan Raj (St. Thomas University, USA) and Rohini Sreekumar (Monash University, Malaysia)
Copyright: © 2014 |Pages: 15
DOI: 10.4018/978-1-4666-6190-5.ch006
Abstract
Bollywood is a cultural product that has molded their representational possibilities to depict the changing social and political scenario of India. Moreover, it is an industry that is commercially successful and makes all efforts to take into account its middle class Indian sentiments and interest. One of its recent ventures is the launch of the Indian Premier League with most of the franchised teams owned by Bollywood stars or at least branded or heralded by film stars. This makes cricket matches extremely glamorized events with the mix of a Bollywood film. This chapter look into this aspect of transformation of a popular game like cricket in India with due consideration to the cultural, entertainment, and Bollywood-izing aspect of the game.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 6
Celebrity Fans in China: Motives, Characteristics, and Marketing Impacts
A one-sided relationship whereby fans regard the celebrity as their acquaintance or friend, though the celebrity has no knowledge of the fans.
Published in Chapter: Celebrity Fans in China: Motives, Characteristics, and Marketing Impacts; From: Handbook of Research on the Impact of Fandom in Society and Consumerism
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 18
Celebrity and Influencer in a Fan Economy: Unfolding the Fans' Roles in Enhancing Endorsement Effects
A one-sided relationship whereby fans regard the celebrity as their acquaintance or friend, though the celebrity has no knowledge of the fans.
Published in Chapter: Celebrity and Influencer in a Fan Economy: Unfolding the Fans' Roles in Enhancing Endorsement Effects; From: Multidisciplinary Perspectives on Media Fandom
Full Text Chapter Download: US $37.50 Add to Cart
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