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What is Panic Buying

Chapter 3
Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Consumer behavior that arises as a response to crisis situations, where customers purchase and store large quantities of products to avoid future threat.
Published in Chapter:
Panic Station: Consumer Sentiment Analysis of the Evolving Panic Buying During the COVID-19 Pandemic
J. Patricia Muñoz-Chávez (Technological University of the Metropolitan Area of the Valley of Mexico, Mexico), Rigoberto García-Contreras (Autonomous University of Mexico State, Mexico), and David Valle-Cruz (Autonomous University of Mexico State, Mexico)
Copyright: © 2022 |Pages: 23
DOI: 10.4018/978-1-6684-4168-8.ch003
Abstract
The COVID-19 pandemic led to changes in consumer behavior, where social commerce played a relevant role. Through the theory of protection motivation as a theoretical basis, this chapter´s purpose is the analysis of consumer sentiment in the evolution of panic buying for which the authors identified the trend themes and some important influencers during the contingency. The results show that the leaders with the highest positive sentiment levels were the President of Taiwan and the Prime Minister of Australia. WHO was the influential account with the most negative sentiment during the pandemic. Relative to trending topics, the dataset with the highest positive sentiment is related to cleaning and disinfection products. The face mask data set had the highest negative sentiment and is the trending topic with the highest polarity. The trending topic on health foods, vitamins, and food supplements had the lowest polarity.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 13
Retail Procurement Strategies in Disruptive Environments: Concepts and Best Practices
A socially undesirable herd behavior when a demand spike of daily necessities and medical supplies are purchased from markets, often resulting in stockout situations at the retailers.
Published in Chapter: Retail Procurement Strategies in Disruptive Environments: Concepts and Best Practices; From: Digital Supply Chain, Disruptive Environments, and the Impact on Retailers
Full Text Chapter Download: US $37.50 Add to Cart
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