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What is OpenStreetMap (OSM)

Big Data Analytics Techniques for Market Intelligence
It is a collaborative and open-source mapping platform that enables users to create, edit, and share geographic data and maps.
Published in Chapter:
Connecting the Dots: Harnessing OpenStreetMap for Big Data Analytics and Market Insights
Munir Ahmad (Survey of Pakistan, Pakistan)
Copyright: © 2024 |Pages: 19
DOI: 10.4018/979-8-3693-0413-6.ch013
Abstract
OpenStreetMap (OSM) emerges as a dynamic asset for market intelligence, opening a plethora of possibilities for businesses and organizations to enrich their strategies and decision-making processes. By tapping into the geospatial wealth offered by OSM, enterprises can glean valuable insights into market dynamics, consumer preferences, and competitive landscapes. This information can equip them to refine supply chain logistics, make well-informed choices about expansion initiatives, and seamlessly amalgamate diverse data sources to gain a holistic market perspective. OSM's utility can be extended to analyzing market share and extracting invaluable consumer behavior insights. Its adaptability can lend itself to tailor-made data amalgamation, facilitating bespoke market intelligence solutions. Additionally, OSM can be proved instrumental in amplifying digital marketing endeavors, fine-tuning SEO tactics, and delivering accessible public datasets, catering to businesses seeking seamless geospatial data integration.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Unveiling Urban Oasis: Insights From OSM Data on Green Spaces
OpenStreetMap is a free and open-source interactive mapping project with the goal of creating a free and editable map of the world. It depends on input provided by volunteers all over the world who are equipped with GPS tools and aerial imagery among other sources. OSM data can be used for various purposes which range from navigation, urban planning, emergency response, grassroots community mapping, and environmental analysis.
Full Text Chapter Download: US $37.50 Add to Cart
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