Anyone who would like to spend some time to search and browse the websites of the business and/or service organizations with the purpose of just passing time, seeing the product / service assortments, comparing prices with those at the brick and mortar stores, intending to purchase or finalize a transaction right away or sometime in future, referring any important information to friends, families, and peers, doing mere research to learn something new, planning to do similar business in future etc.
Published in Chapter:
Factors Shaping the Patterns of Online Shopping Behavior
Fahima Khanam (BSMR Aviation and Aerospace University, Bangladesh), Mahmud Ullah (Department of Marketing, University of Dhaka, Bangladesh), and Muhammad Omar Al-Zadid (Carson College of Business, Washington State University, USA)
Copyright: © 2023
|Pages: 16
DOI: 10.4018/978-1-7998-9220-5.ch065
Abstract
The rapid growth of online shopping in almost each of the countries around the world has generated lots of interest among the academicians and marketing professionals to search for up-to-date research-based knowledge on shopping behavioral patterns of the online shoppers to help the decision makers make data-based marketing decisions. The behavioral patterns of the online shoppers among the different countries in the world certainly differ a lot. Apparently, digital divide may be blamed as the main culprit for it, but these differences are there not only because of the nuances of the digital phenomena. There are many other social, cultural, technological, technical, economic, political, legal, educational, religious, etc. factors as well. The article explores the most influential factors, and a number of other factors too, to contribute new contents to the existing literature. It provides some useful perspectives of the various aspects of online shopping by carefully probing into consumers' intention toward online purchase in more depth and detail.