What is Omichannel Retail Strategies

The aim of the work is to show that, in the luxury segment, retail operators are called to greater challenges imposed by the expansion of new competitive pressures especially driven by the dynamics of the demand trends increasingly oriented towards sustainability. The work provides a picture of the omnichannel strategies and of the practices adopted by the most important re-commerce players worldwide currently influencing the luxury brand choices in reassessing the opportunity offered by the re-commerce of the so-called ‘gently-used' personal goods. The ultimate goal is to underline the need for new collaborative strategies for luxury brands in order to better organize the retailing activities in an omnichannel perspective, especially considering the opportunities opened by the theme of sustainability.