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What is New Technologies as a Marketing Tool

Encyclopedia of Information Science and Technology, Fourth Edition
Innovative web based devices that can promote products and services within a specific framework.
Published in Chapter:
The Effect of Innovative Communication Technologies in Higher Education
Stavros Kiriakidis (University of Crete, Greece), Efstathios Kefallonitis (State University of New York at Oswego, USA), and Androniki Kavoura (Technological Educational Institute of Athens, Greece)
Copyright: © 2018 |Pages: 12
DOI: 10.4018/978-1-5225-2255-3.ch332
Full Text Chapter Download: US $37.50 Add to Cart
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