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What is New-Normal

Chapter 8
Global Perspectives on the Opportunities and Future Directions of Health Tourism
New-Normal situation means that the current situation or regulatory customs followed due to the global pandemic have become a ‘New-Normal’ and a usual accepted situation. A pandemic like situation, which has been different, is now become a normal situation, as it is still going on for the last 3 years.
Published in Chapter:
Travelling for Healthcare: Future Challenges and Opportunities for India in the New Normal
Anita Medhekar (Central Queensland University, Australia)
Copyright: © 2023 |Pages: 28
DOI: 10.4018/978-1-6684-6692-6.ch008
Abstract
Traveling abroad to seek healthcare services for medical or wellness purposes is a global phenomenon since the start of the 21st century. However, since the pandemic was declared by the World Health Organisation in 2020, due to pandemic related regulations, travel restrictions, and grounded airlines, traveling for health reasons has been negatively impacted, resulting in a decline in demand for overseas travel and healthcare services. There is now a pent-up demand by consumers to travel abroad for health tourism to countries such as Thailand, India, and Turkey. At the same time with opening borders and airline-travel resumed, countries cannot be complacent about health-risk involved. Therefore, safety and wellbeing of the health tourists during and post-pandemic under the new-normal paradigm is important.
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