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What is Neurotransmitters

Chapter 14
Building Organizational Resilience With Neuroleadership
Chemical messengers in the brain that transmit signals between neurons, influencing mood, emotion, and behavior.
Published in Chapter:
Neuroscience Marketing: A New Age Marketing
Shenki Tyagi (KIET Group of Institutions, India), Mani Tyagi (Manav Rachna International Institute of Research and Studies, India), Ashish Kumar Srivastava (Chandigarh University, India), and Shefali Saluja (Chitkara Business School, Chitkara University, India)
Copyright: © 2024 |Pages: 15
DOI: 10.4018/979-8-3693-1785-3.ch014
Abstract
The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli related to marketing. In essence, neuroscience marketing is a technique that aids businesses in investigating consumer purchasing behavior. Marketers can explore why customers make their own decisions by measuring a consumer's preference based on activity in specific brain regions. The use of neuromarketing strategies in advertising and packaging design tactics is covered in this chapter, along with how they allow marketers to exert a pre-established emotional effect.
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Chapter 3
Structure and Function of Cells
Neurotransmitters are endogenous chemicals that allow neurotransmission. It is a type of chemical messenger which transfers signals crosswise a chemical synapse, such as a neuromuscular junction, from one neuron (nerve cell) to another target neuron, muscle cell, or gland cell.
Published in Chapter: Structure and Function of Cells; From: Examining Biological Foundations of Human Behavior
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Chapter 9
Pesticides and Their Impact on Aquatic Microorganisms
They also known as chemical messengers are endogenous chemicals that enable neurotransmission. They transmit signals across a chemical synapse, such as a neuromuscular junction, from one neuron (nerve cell) to another “target” neuron, muscle cell, or gland cell.
Published in Chapter: Pesticides and Their Impact on Aquatic Microorganisms; From: Handbook of Research on the Adverse Effects of Pesticide Pollution in Aquatic Ecosystems
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