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What is Network externalities

Handbook of Research on Nature-Inspired Computing for Economics and Management
The circumstance where a product’s utility changes as the number of agents consuming it changes. A classic example of a product that exhibits network externalities is the fax machine: as more people purchase fax machines, users can communicate with a greater number of people, and the utility of the device increases.
Published in Chapter:
Complexity-Based Modelling Approaches for Commercial Applications
D. Collings (BT PLC, UK)
DOI: 10.4018/978-1-59140-984-7.ch054
Abstract
Understanding complex socio-economic systems is a key problem for commercial organizations. In this chapter we discuss the use of agent-based modelling to produce decision support tools to enhance this understanding. We consider the important aspects of the model creation process which include the facilitation of dialogue necessary to extract knowledge, the building of understanding, and the identification of model limitations. It is these aspects that are crucial in the establishment of trust in a model. We use the example of modelling opinion diffusion within a customer population and its effect on product adoption to illustrate how the agent-based modelling technique can be an ideal tool to create models of complex socioeconomic systems. We consider the advantages compared to alternative, more conventional approaches available to analysts and management decision makers.
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A Historical Analysis of the Emergence of Free Cooperative Software Production
The choices of the people you exchange with have an impact on the evaluation you make for the quality of a good. For instance, even if a particular text editor is not the one which is most appropriate to your document creation needs, you may choose it because everybody you exchange with sends you text in that format, and so you need this editor to read the texts.
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Value Network View on Digital Marketplace
Network externality or network effect is the effect of additional consumers or users of a particular product or service on the utility of existing consumers or users to the same product or service.
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GIS, Positioning, and Imagery Tools: Case Analysis in Tracking COVID -19
In the digital age, the positive effect for the app designers or multisided-markets operators of having a further wide network of users is a profitable situation for increasing the effectiveness and the dissemination of the digital products, apps, platforms, etc. The individual users appreciate the higher quantity of people using the same platform, and this effect can be enhanced further by the incorporation of additional users.
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