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What is Nethnography

Chapter 16
Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia
A variant of social media-based qualitative research; an approach that adopts ethnographic methods to understand social interaction through contemporary digital communication; a certain set of actions to conduct research using social media; ethnography with internet media; ethnography in cyberspace; ethnography which applied to the web; a new method applied in social and marketing research, usually to observe the behavior, activities, patterns, or tendencies of research subjects.
Published in Chapter:
Twinning the Green Transition and Digitalization on the Islamic Philanthropy Institutions: Evidence in Indonesia
Khairunnisa Musari (Kiai Haji Achmad Siddiq State Islamic University, Indonesia)
Copyright: © 2023 |Pages: 12
DOI: 10.4018/978-1-6684-8613-9.ch016
Abstract
Islamic philanthropic institutions are now working towards a green transition. Digital technology plays an important role as an enabler. Through literature studies, field studies, interviews, and using nethnography, this chapter explains two things: (1) Describes green transition practices by Islamic philanthropic institutions in Indonesia; (2) Describes the extent to which the institution is utilizing digital technology in a green transition. By taking case studies on three institutions that have worked in the Green Eligible Sector, this chapter provides an overview of their twin green transition and digitalization. Islamic philanthropic institutions have done green crowdfunding through digital green branding, digital green promotion, digital green marketing, digital green fundraising, and digital green payments for supporting their green transition programs. By partnerships with deep technology providers, they can expand into green production and processing areas. Through the Islamic Quadruple Helix, the institutions can transform into a digitally-enabled society.
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Chapter 12
Customer Experience in the Coffee World: Qualitative Research on the US Market
Ethnography applied to the internet. This recognized method is frequently applied in the latest social and marketing research, usually to observe the complex underlying symbolic world of buying behavior and to explain consumers’ action-structured paths.
Published in Chapter: Customer Experience in the Coffee World: Qualitative Research on the US Market; From: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 10
The Coffee Shop and Customer Experience: A Study of the U.S. Market
Ethnography applied to the Web. This recognized method is frequently applied in the latest social and marketing research, usually to observe the complex underlying symbolic world of buying behavior and to explain consumers’ action-structured paths.
Published in Chapter: The Coffee Shop and Customer Experience: A Study of the U.S. Market; From: Handbook of Research on Retailer-Consumer Relationship Development
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 24
Nethnography: A Naturalistic Approach Towards Online Interaction
Ethnographic research concerning digital environments.
Published in Chapter: Nethnography: A Naturalistic Approach Towards Online Interaction; From: Handbook of Research on Web Log Analysis
Full Text Chapter Download: US $37.50 Add to Cart
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