What is Necessity-Driven Entrepreneurship

This chapter focuses on a specific case of woman entrepreneurship – creative crafts. After being considered a dead industry, the creative crafts industry is going through a phase of comeback, where anti-commercialism, localism, and sub-cultural identification all drive the revival of this industry. The aim of this chapter is to understand the “how” and the “why” of women's entrepreneurship engaging in the creative crafts industry. For this purpose, the authors utilize a qualitative research approach combining observatory research, literature review, and interviews to highlight the decision of a woman entrepreneur to become active in the creative crafts industry and to understand how she is performing this duty – in particular, how she creates a unique work-life balance with the help of her husband and her family.