What is Muslim-Friendly Tourism

Changes in the tourist profile and tourism understanding around the world affect Muslim tourists, who perform tourism actions within the framework of the orders and prohibitions of Islam. In this direction, the aim of this study in the context of halal tourism is to examine the tourist profile and to provide literature support on travel agencies and guidance services in the context of halal tourism by revealing the behavior, expectations, and tendencies of Muslim tourist profiles. The tourist profile in the context of halal tourism, which is attributed as a new tourism concept, and its contribution to the literature on travel agencies and guidance services reveals the importance of this study. From this point of view, in the context of halal tourism, tourist profile, travel agencies, and tourism guidance, services issues were tried to be given under the main headings. It is thought that this chapter will contribute to halal tourism professionals and halal tourism-related researchers.