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What is MultiMational Enterprises (MNEs)

Chapter 9
Marketing Innovation Strategies and Consumer Behavior
It is an enterprise producing goods and delivering services in more than one country.
Published in Chapter:
International Marketing Strategies for SMEs in the Digital World
Bahar Divrik (Istanbul Medipol University, Turkey)
Copyright: © 2024 |Pages: 16
DOI: 10.4018/979-8-3693-4195-7.ch009
Abstract
Digital technologies have totally changed the business world and Small and Medium Enterprises (SMEs) have truly been affected by this change. SMEs, which are the main actors of the world economy as they are main providers of production, employment, and foreign currency. Before the introduction of digital tools, SMEs were not able to compete with multinational companies mainly because of their limited resources. The digital technologies have enabled SMEs to compete with multinational companies in the international markets. Formulating the right international marketing strategies is crucial for SMEs to be successful in international markets in the digital era.
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