A digital platform that acts as an intermediary to connect two or more mutually dependent groups of users (e.g., sellers and buyers) with shared economic objectives. To be successful, MSPs must attract as many users as possible to make it useful and valuable.
Published in Chapter:
Mapping the E-Business Ecosystem in Indonesia: A Comprehensive Analysis
Hanif Adinugroho Widyanto (President University, Indonesia) and Jony Oktavian Haryanto (President University, Indonesia)
Copyright: © 2021
|Pages: 20
DOI: 10.4018/978-1-7998-4984-1.ch009
Abstract
Indonesia's e-business sector is one of the fastest growing in the world, with a burgeoning middle-income class population that is very active online and projected to become the third largest economy among the emerging markets by 2050, offering businesses and investors alike with plenty of opportunities going forward. However, the country also faces some of the most perplexing challenges that e-business entities in the market must navigate, from a host of regulatory issues, poor financial literacy and inclusion, unskilled labors, high infrastructure gaps, expensive logistic costs, and so on. Therefore, this chapter will discuss the regulatory basis for e-business in Indonesia, followed by a breakdown and analysis of the industry's landscape and challenges. Finally, the chapter will conclude by discussing the findings of some of the authors' previous case studies on e-business in Indonesia.