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What is MRO

Chapter 21

Encyclopedia of E-Business Development and Management in the Global Economy

Maintenance, Repair and Operational inputs – used to characterize the “product” dimension.

Published in Chapter:

A Framework for Identifying B2B E-Marketplace Strategies

George Mangalaraj (Western Illinois University, USA) and Chandra S. Amaravadi (Western Illinois University, USA)

Source Title: Encyclopedia of E-Business Development and Management in the Global Economy

DOI: 10.4018/978-1-61520-611-7.ch021

Abstract

Different types of Electronic Marketplace (EM) strategies have been articulated in the literature. EM strategies vary from public exchanges to private extranets. This chapter reviews existing literature and provides a parsimonious framework for classifying EMs. The proposed framework utilizes two dimensions: relationship and product’s level of value addition. Based on the framework, the research theoretically derives five dominant EM strategies. The authors also highlight the applicability of their framework by providing illustrative examples of current industry practices in the realm of B2B EM.

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