Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Moral Mediation Theory

Chapter 7
Globalized Consumer Insights in the Digital Era
The moral mediation theory suggests that our moral judgments and behaviors are influenced by the media we consume. It proposes that exposure to different forms of media, such as news, movies, or social media, can shape our views on what is morally acceptable or unacceptable. Essentially, the theory highlights the idea that the information and values presented in the media play a role in shaping our understanding of morality and influencing our ethical decisions and actions in everyday life.
Published in Chapter:
The Importance and Limitations of Artificial Intelligence Ethics and Digital Corporate Responsibility in Consumer Markets: Challenges and Opportunities
Nesenur Altinigne (Istanbul Bilgi University, Turkey)
Copyright: © 2024 |Pages: 19
DOI: 10.4018/979-8-3693-3811-7.ch007
Abstract
The widespread adoption of AI in marketing and consumer use has raised concerns about data privacy and the risk of AI-driven data breaches. As a result, many consumers are reluctant to disclose personal information, which is crucial for the efficient operation of AI systems. While AI continues to evolve, there is a lack of research addressing the crucial areas of ethics, privacy, and corporate digital responsibility. This chapter examines the growing prevalence of artificial intelligence (AI) in consumer experience and its ethical considerations.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR