Is versatile and open to innovation. Within the framework of this understanding, it uses new display techniques to tell the stories of the collections and activities such as permanent-temporary exhibitions that appeal to museum visitors. The interest of the visitor is enriched by using audio, directors with decor, costume, model model, model, mummy, headphone and/or telephone arrangement to strengthen the narration as well as displaying in the showcase, on the stand or on the wall panels, which we often encounter in the classical museum presentation. kept alive. In the contemporary museum approach, it is important to establish communication between the museum and the audience. While visiting with guides, watching the dia-movie shows, organizing seminars, performing workshop training applications, the trip becomes fun and educational. An effective presentation is realized by using the opportunities brought by technology such as computer aided exhibition, touch and interactive system and simulator.
Published in Chapter:
Reshaping of Museums With Experiences: An Examination on the Hatay Archeology Museum
Copyright: © 2021
|Pages: 13
DOI: 10.4018/978-1-7998-7095-1.ch005
Abstract
Today, experiences that emphasise many known areas suggest that consumers do not only buy products or services, but they also buy a holistic experience that includes purchasing processes. In this context, the contemporary museum understanding implies that experiences are more important and gives its visitors the message that “I understand what you are looking for and design it for you” is becoming widespread. This study aims to explain museum experiences by making use of consumer experience scales in today's conditions when the contemporary understanding of museums is becoming popular. It was observed that the Hatay Archaeological Museum, in Turkey, undertook the mission of creating value for its visitors with experiential marketing techniques, the works in the museum were arranged and exhibited in a way that allows guests and customers to have social, purposeful, cognitive, and introspection experiences. The study revealed museum visitors' experiences and emotions and the sensory stimulants by which they are impressed.