What is Deep Mental Involvement

Management view the skunkworks approach as an enriched environment composed of individuals possessing the required experience critical in the formulation of strategy to advance efficiency and effectiveness in the firm. It is a purpose-built forum where learning happens by sharing experiences to design and implement new products in at least four modalities. The first is its capability to ignite the company's mission by co-construction a shared vision. Organizations need to appreciate what the future may look like. The second is the collective experience of its membership where new ideas can lead to the design and implementation of the technology to progress the job. A company must do all it can to differentiate itself to compete successfully. The third is its ability to create diffuse and distribute knowledge to cognitive areas where it will be put into organizational context. The fourth is the need to sustain change by continuing to learn and improve. This chapter models the skunkworks technology.