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What is Mobile Bank Application

Chapter 1
Impact of Globalization and Advanced Technologies on Online Business Models
A FinTech solution that allows customers connected to the Internet to conduct various financial tasks, such as paying bills.
Published in Chapter:
Impact of Advanced Technologies on Consumer Finance and Retail Investment: Mobile Bank Applications and Robo-Financial Advisors
Mustafa Nourallah (Centre for research on Economic Relations, Mid Sweden University, Sweden) and Peter Öhman (Centre for research on Economic Relations, Mid Sweden University, Sweden)
Copyright: © 2021 |Pages: 15
DOI: 10.4018/978-1-7998-7603-8.ch001
Abstract
This chapter sheds light on two advanced technologies related to consumer finance and retail investment. The chapter discusses the importance of mobile bank applications and robo financial advisors as well as loyalty and initial trust among young bank customers and young retail investors, respectively. It also highlights some public statistics from Sweden and Malaysia, two countries representing FinTech hubs, to illustrate the development of FinTech solutions. The chapter emphasises proposals for a continued direction for research.
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