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What is Mission-University

Innovative Perspectives on Corporate Communication in the Global World
Is reason of being of the university. It synthesizes the main strategic purposes, as well as the essential values that should be known, understood, and shared by all the individuals that are part of the university community. As an institution, the university must answer the following questions to define its mission: Who are we? What do we do? Why and for what do we do what we do? Who do we do it for? How do we do it? (Strategic Plan University of Granada, 2006-2010).
Published in Chapter:
Socio-Corporate Impact of the Sustainable Development Goals in Higher Education: The Case of Public Universities in Andalusia
Abigail López-Alcarria (University of Granada, Spain), María de Fátima Poza-Vilches (University of Granada, Spain), and Teresa Pozo-Llorente (University of Granada, Spain)
DOI: 10.4018/978-1-7998-6799-9.ch014
Abstract
Today, universities face the great challenge of becoming competently sustainable institutions. A crucial role is played by SDGs in a university's progress toward sustainability, which under the umbrella of the 2030 Agenda, set out the challenges faced by these institutions. This chapter determines the extent to which the prism of sustainability is present in the strategic planning of the public universities of the Andalusian Autonomous Community (Spain) and in their governance models. For this, the authors undertook an analysis of the strategic and operational plans of these institutions, focusing on the presence of SDGs in the various lines of action contained within them. In parallel, they also carried out an analysis of the socio-corporate image that these universities project from a sustainability perspective. The results show that these universities are motivated toward implementing a sustainable governance model, but they also highlight a number of deficiencies in addressing some SDGs that are sure to become future challenges.
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