They are also known as Generation Y, are the demographic cohort following Generation X and preceding Generation Z. Their precise birth years vary slightly, but most sources consider them to be born between the early 1980s and the mid-to-late 1990s. They are characterised by traits like being Tech-Savvy and Connected, Entrepreneurial and Creative, Financially Challenged, Socially Conscious and Inclusive, Ambitious and Purpose-Driven, Skeptical and Discerning etc. Coming of age during the rise of the internet and digital technology, Millennials are highly comfortable navigating online spaces, using social media, and consuming information digitally. They actively utilize technology for communication, entertainment, and information gathering.Millennials are often described as having a strong entrepreneurial spirit and valuing individual expression. They seek career flexibility, purpose, and a sense of making a difference through their work. This leads to a higher than average participation in freelance, self-employment, and creative industries. Many Millennials entered the workforce during the Great Recession, facing economic hardship and rising debt, particularly student loans. This has cultivated a generation that is generally more cautious and responsible with finances, seeking budget-conscious solutions and financial security. Millennials often exhibit strong social awareness and a commitment to social justice issues like environmentalism, LGBTQ+ rights, and racial and gender equality. They value diversity and inclusivity, challenging traditional norms and advocating for fair and equitable treatment for all. Despite facing challenges, Millennials are generally ambitious and goal-oriented. They crave meaningful work and experiences that contribute to a greater good. They emphasize personal growth, self-improvement, and making a positive impact on the world around them. Having grown up amidst information overload, Millennials tend to be skeptical and critical consumers of information. They place a high value on authenticity and reliability, often relying on trusted sources and personal experiences instead of readily accepting traditional narratives.
Published in Chapter:
The Convergence of Services and AI: The Opportunities and Challenges With Special Reference to the Indian Market
Copyright: © 2024
|Pages: 25
DOI: 10.4018/979-8-3693-2153-9.ch009
Abstract
The chapter explores the far-reaching impact of AI on the Indian service sector, focusing on consumer attitudes and perceptions regarding the use of AI in service sectors. It addresses potential implications such as job displacement and workforce upskilling. The chapter explores AI adoption in the Indian market, its applications, benefits, challenges, and future possibilities. It also offers a glimpse of the ethical dilemmas and promising future of AI in the service industry. The data gathered through the qualitative survey would provide valuable insights into the attitudes and perceptions of Indian consumers on AI use in the Indian market along their difficulties and comfort zone about the use of AI in service sectors.