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Chapter 7
Cases on Enhancing Business Sustainability Through Knowledge Management Systems
This is the response that users have to a social media post, such as a retweet, like, online vote, upvote, etc.
Published in Chapter:
Knowledge Sharing Practices Among Social Media Marketers and the Significance for Business Sustainability
Ismail Olatunji Adeyemi (Kwara State University, Nigeria)
Copyright: © 2023 |Pages: 14
DOI: 10.4018/978-1-6684-5859-4.ch007
Abstract
This chapter discusses knowledge sharing practices among social media marketers and their significance for business development. The study analysed the knowledge sharing practices among social media marketers, considering the rationale and means of sharing knowledge among these marketers. Using the views of the environment, economy, and society (three bottom line strategies), the chapter discusses the idea of business sustainability among social media marketers and other enterprises. Finally, the chapter provides an analysis of the importance of knowledge sharing practices for business sustainability providing evidence of its importance for market advantage, promotion of adaptability/positive changes, and increased innovation and creativity.
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