What is Mediators

The eased access to new digital technologies allowed for new possibilities, with content streaming being one of the most expressive digital consumption and business models in the phonographic industry. Following, brand-new discussions regarding the consumption habits of its users took place. What is not yet clear is the consumption dynamics on these new platforms, particularly, when referring to exploration scenarios, the most relevant tools and what role factors such as familiarity and taste play in the discovery process of the existing catalogue. The intent is to comprehend the expressiveness of these music streaming platforms, what dynamics come to play referring to exploratory behaviours, and which tools or mechanisms are the most important in this process. Following data collection of 264 respondents through a survey, the results indicate both the popularity of streaming platforms and the respondents' high exploration tendencies, with existing features like playlists being the most significant tools to discover the catalogue.