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What is Urban Legend

Encyclopedia of Information Science and Technology, Third Edition
A story that contains some measure of truth or fact but is embellished with misinformation and repeatedly passed from person to person.
Published in Chapter:
Marketing Vulnerabilities in an Age of Online Commerce
Robert S. Owen (Texas A&M University, USA)
DOI: 10.4018/978-1-4666-5888-2.ch533
Full Text Chapter Download: US $37.50 Add to Cart
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Organizational Culture in Higher Education
It is a name given to the folkloric fiction stories that spread on the grapevine, and are apocryphal. As in many folkloric stories, it cannot be said that urban legends are not always fiction but generally bastardised, exaggerated and spiced stories. Although their names are “urban legend”, the subjects of them do not have to be from cities.They are called with this name in order to be distinguished from traditional folkloric stories (Wikipedia, n.d AU108: The in-text citation "Wikipedia, n.d" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. ).
Full Text Chapter Download: US $37.50 Add to Cart
Marketing Vulnerabilities in an Age of Online Commerce
A story that contains some measure of truth or fact but is embellished with misinformation and repeatedly passed from person to person.
Full Text Chapter Download: US $37.50 Add to Cart
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