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What is Lead Users

Chapter 532
Encyclopedia of Information Science and Technology, Third Edition
Professional customers who are key influencers in the diffusion of a technology.
Published in Chapter:
Marketing Technology Products and Services Using Key Concepts and Current Trends
Eric Viardot (EADA Business School, Spain)
Copyright: © 2015 |Pages: 11
DOI: 10.4018/978-1-4666-5888-2.ch532
Full Text Chapter Download: US $37.50 Add to Cart
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