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What is FMCG

Chapter 17
Handbook of Research on Economic and Political Implications of Green Trading and Energy Use
Fast-moving consumer goods (FMCG) are products that are sold quickly and at a relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.
Published in Chapter:
Marketing of Greener Products: Trends and Practices
Subhasis Sen (Symbiosis International University (Deemed), India), Kannan Rajagopal (Symbiosis International University (Deemed), India), and Kinkini Bhattacharjee (Katwa College, India)
Copyright: © 2019 |Pages: 22
DOI: 10.4018/978-1-5225-8547-3.ch017
Abstract
The objective of the chapter is to discuss different aspects of marketing of greener products with some secondary source information. The theoretical analysis and the data reveal that there have been increasing implications of different generations towards greener or ecological products. More specifically, the younger generations prefer the greener products more as compared to older population.
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