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What is Marketing Cooperative

Sustainable and Responsible Entrepreneurship and Key Drivers of Performance
A marketing cooperative works as a sales outlet for the products that its members supply. It is a cost-effective way for smaller farmers to sell their products at a higher price than they could achieve on their own, especially when selling to large food companies.
Published in Chapter:
Policy Approaches to Promote Women Entrepreneurship in India
Nishi Tyagi (Sharda University, Greater Noida, India), Rinkal Sharma (Sharda University, Greater Noida, India), and Pallavi Jain (SRM Institute of Science and Technology, Ghaziabad, India)
DOI: 10.4018/978-1-7998-7951-0.ch009
Abstract
Women are traditionally regarded as homemakers and are restricted to household affairs and family customs. At the same time, the Indian society is a male-dominated one in the sociological setup, and the women are considered weak and dependent. The major problems of women's entrepreneurship development in India are poor degree of financial freedom for rural women, lack of direct ownership of the property, low risk bearing ability, and lack of contact with successful women entrepreneurs. Through their diligent work, determination, integrity, and dedication, these ambitious women are making a reputation for themselves and gained wealth. The primary objective of this chapter is to discuss the status and problems along with the solutions of women entrepreneurs in India. It also includes the significance of women's entrepreneurship and analyzes the policies of the Indian government for women in urban and rural areas. It will initiate a dialogue with policymakers on how to foster enhanced innovation in women-owned enterprises in India.
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