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What is Marketing 3.0

Chapter 15
Encyclopedia of E-Commerce Development, Implementation, and Management
The one that focuses on providing value and additional benefits in the society in which it operates.
Published in Chapter:
E-Commerce: The Effect of the Internet and Marketing Evolution
Neus Soler-Labajos (Open University of Catalonia, Spain) and Ana Isabel Jiménez-Zarco (Open University of Catalonia, Spain)
Copyright: © 2016 |Pages: 16
DOI: 10.4018/978-1-4666-9787-4.ch015
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 69
Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China
It is the marketing orientation that focuses on providing value and additional benefits in the society in which it operates.
Published in Chapter: Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China; From: Encyclopedia of E-Commerce Development, Implementation, and Management
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 115
Marketing 4.0 and Internet Technologies in the Tourism Industry Context
It’s the era of Marketing that considers consumers as people with heart, mind and spirit. Marketing 3.0 appears due to factors such as globalization, creativity and the technology development.
Published in Chapter: Marketing 4.0 and Internet Technologies in the Tourism Industry Context; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
Full Text Chapter Download: US $37.50 Add to Cart
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