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What is Market Share

Responsible, Sustainable, and Globally Aware Management in the Fourth Industrial Revolution
The percentage of total sales of an industry in the market owned by a specific organisation compared to its competitors.
Published in Chapter:
Factors Influencing Port Terminal Automation in the Fourth Industrial Revolution: A Case Study of Durban
Indira Padayachee (University of KwaZulu-Natal, South Africa) and John Mukomana (University of KwaZulu-Natal, South Africa)
DOI: 10.4018/978-1-5225-7638-9.ch010
Abstract
Port terminals play an integral role in the transportation logistics chain by providing cargo handling, storage, and warehousing services to a range of shipping lines, freight forwarders, and cargo owners. This chapter reports on a case study aimed at determining the challenges and limitations experienced with the current information and communication technology used in port terminals in Durban and examines how technological, organizational, and environmental factors influence port automation. A quantitative approach was adopted, and a questionnaire was designed to collect data. The findings revealed that adequate technology needs to be acquired, and the compatibility and complexity of the technology have the biggest influence on the automation of terminal ports in Durban. Communication with stakeholders and IT skills retention were found to be the most important organizational factors and customer readiness emerged as an important environmental factor influencing the automation of port terminals in Durban.
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Double Jeopardy Phenomenon in Consumer Magazine Websites
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Assessment on Market Share of Spurious Spare Parts of ABC Earth Moving Equipments Pvt. Ltd., India
The portion of the market which is captured by a company. It gives the position of the company vis-à-vis its competitors to the stakeholders, shareholders and prospective investors.
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