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What is Market Entry Strategies

Chapter 2
Origin and Branding in International Market Entry Processes
Market entry strategies refer to the methods and approaches that a company or organization uses to enter a new market. These strategies are designed to help companies establish a foothold in a new market, gain a competitive advantage, and achieve success in that market. Market entry strategies can vary depending on the type of market, the industry, and the target market. Some common market entry strategies include:
Published in Chapter:
Market Entry Strategies
Oindrila Chakraborty (J.D. Birla Institute, India)
Copyright: © 2023 |Pages: 40
DOI: 10.4018/978-1-6684-6613-1.ch002
Abstract
The chapter aims to explore different modes of market entry strategies in international markets for market expansion against the relevant competition, and also to investigate different entry strategy-based examples to discover the corporate uniqueness which could build up a specialised distribution and supply chain management for their competitive advantage. At times it may help to nurture product or the corporate image. This study will explore different components of market entry strategies like exporting, franchising, contracting, joint venture, licensing, technology transfer, international subcontracting, turnkey, mergers and acquisition, and foreign direct investment.
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