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What is Market Basket Data Analysis

Chapter 102
Encyclopedia of Business Analytics and Optimization
Market basket analysis aim to find the purchasing habits of customers by examining the product combinations of their baskets.
Published in Chapter:
High-Dimensional Statistical and Data Mining Techniques
Gokmen Zararsiz (Hacettepe University Ankara, Turkey)
Copyright: © 2014 |Pages: 14
DOI: 10.4018/978-1-4666-5202-6.ch102
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