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What is Long-Term Orientation

Chapter 2
Handbook of Research on Developing Sustainable Value in Economics, Finance, and Marketing
Tendency to anticipate future rewards for one’s actions and behavior.
Published in Chapter:
Sustainability Campaigns and Consumer Involvement: Effects of Altruism, Locus of Control, and Long-Term Orientation
Zeynep Balanlı (Boğaziçi University, Turkey) and Özlem Hesapçı (Boğaziçi University, Turkey)
Copyright: © 2015 |Pages: 17
DOI: 10.4018/978-1-4666-6635-1.ch002
Abstract
The main aim of this chapter is to find out the effects of NGO campaigns on consumers in terms of attitude and behavior and discover any relationship between this effect and sustainable personality factors such as altruism, locus of control, and long-term orientation. A survey is conducted with 177 consumers who reside in Turkey for at least two years that are older than 18 years. Experimented with two popular environmental NGO campaigns, results reveal clearly that altruistic personality trait has a positive effect on consumers in terms of behavior. Locus of control and long-term orientation are not correlated with environmental behavior and attitude of consumers. In addition, only age is positively correlated with consumer behavior in one of the campaigns. Demographics are not found to be sufficient to explain consumer behavior in environmental campaigns.
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Chapter 7
Role of Internal and External Values on Green Purchase
Long-term orientation refers to the belief in society members that the future is more prosperous than present. To the future more prosperous, members are ready to take corrective and preventive action in the present even if it may lead to parsimonies in consumption in present.
Published in Chapter: Role of Internal and External Values on Green Purchase; From: Green Marketing as a Positive Driver Toward Business Sustainability
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Chapter 141
Culture and Anonymity in GSS Meetings
The fostering of virtues oriented towards future rewards, in particular perseverance and thrift. Its opposite pole, short-term orientation, stands for the fostering of virtues related to the past and present, in particular, respect for tradition, preservation of ‘face’, and fulfilling social obligations.
Published in Chapter: Culture and Anonymity in GSS Meetings; From: Encyclopedia of Information Science and Technology, Second Edition
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Chapter 11
Cross-Cultural Management of the European Textile and Clothing Industries: Application of Hofstede's Cultural Dimensions
A cultural dimension of Hofstede’s model that expresses the degree to which people’s behavior is driven by long-term aims and results.
Published in Chapter: Cross-Cultural Management of the European Textile and Clothing Industries: Application of Hofstede's Cultural Dimensions; From: Handbook of Research on Organizational Culture and Diversity in the Modern Workforce
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Chapter 111
The Effect of Cultural Differences and Educational Technology on Distance Education in the South Pacific
This refers to a societies attitude towards time; do they tend to plan for a long or a short-term time horizon.
Published in Chapter: The Effect of Cultural Differences and Educational Technology on Distance Education in the South Pacific; From: Encyclopedia of Distance Learning, Second Edition
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Chapter 23
Cultural Impacts on the Spread of Mobile Commerce: An International Comparison
The extent to which the individual considers future impacts of their decisions. Dimension for quantifying culture with Hofstede’s framework.
Published in Chapter: Cultural Impacts on the Spread of Mobile Commerce: An International Comparison; From: Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
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Chapter 16
R&D Activities in Family Firms
The propensity of firm to prioritize the long-range involvement and impact of decisions and actions that come to fruition after an extended time period.
Published in Chapter: R&D Activities in Family Firms; From: Handbook of Research on Internationalization of Entrepreneurial Innovation in the Global Economy
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Chapter 12
The Impact of Human Values and Knowledge on Green Products Purchase Intention
Long-term orientation is a cultural orientation that deals with time—past, present, and future—to foster virtues oriented towards future rewards, in particular perseverance and thrift.
Published in Chapter: The Impact of Human Values and Knowledge on Green Products Purchase Intention; From: Exploring the Dynamics of Consumerism in Developing Nations
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Chapter 4
Communication (Intercultural and Multicultural) at Play for Cross Cultural Management within Multinational Corporations (MNCs)
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Chapter 17
Consumer Values and Green Products Consumption in Malaysia: A Structural Equation Modelling Approach
Long-term orientation is a cultural orientation that deals with time - past, present and future to foster virtues oriented towards future rewards, in particular perseverance and thrift.
Published in Chapter: Consumer Values and Green Products Consumption in Malaysia: A Structural Equation Modelling Approach; From: Handbook of Research on Consumerism and Buying Behavior in Developing Nations
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