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What is Location Based Services

Chapter 558
Encyclopedia of Information Science and Technology, Third Edition
These are services which are dependent on the context or location of the user. These are more common now as most mobile devices possess an inbuilt GPS unit.
Published in Chapter:
Context Awareness in Mobile Devices
Donna Moen (Computer Science Department, Letterkenny Institute of Technology, Ireland), Nigel McKelvey (Computer Science Department, Letterkenny Institute of Technology, Ireland), Kevin Curran (School of Computing and Intelligent Systems, University of Ulster, Northern Ireland), and Nadarajah Subaginy (School of Computing and Intelligent Systems, University of Ulster, Northern Ireland)
Copyright: © 2015 |Pages: 6
DOI: 10.4018/978-1-4666-5888-2.ch558
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 14
User-Centered Design of Mobile Geo-Applications
Information service based on knowledge about where the information recipient is located.
Published in Chapter: User-Centered Design of Mobile Geo-Applications; From: Handbook of Research on Mobile Software Engineering: Design, Implementation, and Emergent Applications
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Chapter 52
Case Studies in Mobile Business
Location Based Services (LBS) are information and entertainment services accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.
Published in Chapter: Case Studies in Mobile Business; From: Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives
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Chapter 2
A Novel Approach to Segmentation Using Customer Locations Data and Intelligent Techniques
Consideration of location and movement data to support people or systems with respect to mobile devices.
Published in Chapter: A Novel Approach to Segmentation Using Customer Locations Data and Intelligent Techniques; From: Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics
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Chapter 78
Search Engines: Past, Present, and Future
Are software applications which are found on a mobile device, tablet or smart phone, and utilize the location of that device to modify its operation. The location is often discovered by use of the Global Positioning System (GPS) which may be available on the device or through the use of specific internet access points.
Published in Chapter: Search Engines: Past, Present, and Future; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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Chapter 25
Brand Driven Mobile Marketing: 5 Theses for Today and Tomorrow
A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. LBS include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS include personalized weather services and even location-based games. They are an example of telecommunication convergence
Published in Chapter: Brand Driven Mobile Marketing: 5 Theses for Today and Tomorrow; From: Handbook of Research on Mobile Marketing Management
Full Text Chapter Download: US $37.50 Add to Cart
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