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What is Location-Based Platforms

Chapter 5
Impact of ICTs on Event Management and Marketing
These applications facilitate access to instant information about events happening in the environment and provide location information through social networking websites. The most frequently used location-based service example is the Foursquare application.
Published in Chapter:
The Integration of Social Media Into Event Tourism
Cigdem Unurlu (Trakya University, Turkey)
Copyright: © 2021 |Pages: 17
DOI: 10.4018/978-1-7998-4954-4.ch005
Abstract
The aim of this study is to discuss digital marketing applications in event tourism with conceptual developments, to present examples of digital marketing applications in event tourism, and to explain the principles of these two disciplines in a clear and interrelated manner for students and marketing experts. Prepared in the light of academic resources and contemporary marketing practices, in this chapter, the conceptual developments in the field as well as the change in event tourism are comprehensively discussed, and applications with digital infrastructure in event tourism have been explained, and event management and the integration of events on social media have been comprehensively discussed.
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