What is Tourism Products

The objective of this chapter is to map and analyze the available tourism assets and products in the Kingdom of Lesotho. The analysis includes assessments on how to improve performance and sustainability of the tourism industry in Lesotho including greater utilization of existing tourism infrastructure and further development of Lesotho's tourism products. This chapter also addresses the strategic issues of tourism development and how Lesotho could increase the number of its tourists. Tourism development has been identified by the government of Lesotho, the International Monetary Fund as well as the United Nations World Tourism Organization as a sector that can reduce poverty as well as absorb low or semi skilled labor. Boosting the tourism sector in Lesotho would work towards alleviating poverty in the Kingdom overall. This chapter applies a case approach in order to illustrate potential investment opportunities and tourism performance improvements in an existing ski resort in Lesotho.